the 28th Street in New York between Fifth and Sixth Avenue, in which between 1900 and about 1930 most American music publishing houses resided. The term was derived from the sound of the pianos incessantly used for auditions and repetition in the publishing house offices, which - according a headline of the contemporary journalist Monroe Rosenfield 1903 in the New Yorker newspaper "Herald", sounded like "a rattling of tin pans". Tin Pan Alley fast became the synonym of the US music industry dependent on the these publishers, whose structure and power only from the 40's onwards were undermined by the flood of folk music styles and later was severely reduced by rock & roll.